Traditional Marketing vs Strategic Marketing

Traditional Real Estate Marketing

  • Sign on Lawn
  • Multiple Listing Service
  • Newspaper Ad
  • Open Houses

The Marketing and Strategic Plan of Michael McCann

  • Readily Recognizable Sign on Lawn
  • Multiple Listing Service
  • Newspaper Ads
  • Open Houses


  • Multi Level Internet Exposure (6 sites and growing)
  • Social Media Marketing Strategy
  • Direct Marketing Notices
  • Instant iPhone Messaging and Communication
  • Partnership with Top Mortgage Specialists
  • Follow-up with other Realtors
  • Personal Service Guarantee
  • Service Value Team With Tradespeople

Sellers if you want to connect with today’s young Gen X and Y buyers then it requires engaging them through their technology. This means marketing and delivering information via mobile devices is critical as it is immediate, accessible and interactive. My success with selling homes includes a strong social marketing component, which in today’s fast paced digital world is one you don’t want to be left out of.


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